Certania Portfolio — Spider Map

44 entities · overlap, cross-sell & commercial clusters

Jesse Moerkerk · jessemoerkerk.nl
44
Entities
15
Overlap
15
Cross-sell
8
Clusters
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Life Sciences
Food & Consumer
Certification
Industrials
Buildings
Overlap
Cross-sell
Cluster
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Connections between entities

Overlap / risk — two entities offer the same service to the same buyer. Potential cannibalisation.
Cross-sell — a client of entity A likely needs entity B but doesn't know it.

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Commercial clusters — untapped portfolio packages

A cluster is a group of entities that together can serve one client journey — currently invisible as a combined offering. Click a card to highlight it in the diagram.